Why brainstorming doesn’t work — and what does

There’s a common perception that group brainstorming is a great way to unleash ideas.   Jonah Lehrer (who many of us know now from his great plenary session at the 2012 OLA Superconference) has other ideas.  In his latest article from the New Yorker, he cites research that demonstrates clearly that group brainstorming doesn’t make for great idea generation.  What does?  Individual brainstorming, then bringing those ideas forward to a  group.

“Groupthink: The Brainstorming Myth” by Jonah Lehrer in The New Yorker, Jan. 30, 2012 (p. 22-27)  http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer

Thanks to Carol Rolheiser, CTSI, for sharing this link.

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